HK LANE REAL ESTATE & TOP WESTSIDE RE FIRM GIBSON INTERNATIONAL NETWORK IN THE DESERT

HK LANE REAL ESTATE recently held its first joint networking meeting and luxury home caravan with sister company – GIBSON INTERNATIONAL, based in Brentwood, in the Westside of Los Angeles. To capitalize on synergies between the two companies, top producing agents from Gibson International networked with HK Lane sales associates at an all-office meeting. The Gibson International agent attendees specialize in tony LA neighborhoods such as Brentwood, Bel-Air and Beverly Hills; all key desert vacation- home buyer markets.

The meeting was followed by a tour of some of HK Lane’s premier luxury properties in Rancho Mirage, Palm Desert and La Quinta.
“Our companies work together to attract buyers for our desert properties,” says HK Lane President and CEO Harvey Katofsky. “Unique to desert real estate, we combine our two companies’ resources, talent and business acumen. This benefits the seller of desert properties because we are tapping into a lucrative base of potential buyers from the Westside of Los Angeles.”

The HK Lane and Gibson International meeting was held at 2 Bridlewood Lane, Rancho Mirage, a stunning contemporary $4.495 million residence listed by Elaine & Ted Stein.

“The synergy we have created with our two companies has created a true collaborative approach to selling real estate,” says Gibson International President and CEO Scott L. Gibson. “This gives our respective sales associates the extra competitive edge in a competitive marketplace.”

“In addition, HK Lane will be providing Gibson agents with our new HK LANE virtual property caravans electronically,” adds Harvey Katofsky. “This is another effective and efficient method of getting HK Lane listings in the hands of Gibson’s agents, virtually.”
HK Lane Real Estate is fully committed to our new cross- marketing and networking program in order to bring more qualified Westside buyers and desert sellers together. Another innovative strategy from HK Lane Real Estate.

HK Lane Real Estate is a boutique real estate brokerage based in Palm Desert, and La Quinta, California. This fast-growing firm, headed by leading real estate veteran Harvey Katofsky, provides a unique, full-service business model, which incorporates the latest in technology and cutting edge marketing with a mission to satisfy their clients along every step of the real estate transaction. HK Lane Real Estate: 760-834-7500 – Palm Desert or 760-541-4800 – La Quinta. More information on HK Lane Real Estate available online: wwwhklane.com.

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